This article was first published as a two-part article on the Reading Sheffield web-site. Sheffield was the only city where Walter Greenwood’s novel was serialised in a local newspaper, and where the serialised novel version and a production of the play were in the public eye at the same time – during 1935. You can read the appropriately serialised two-part version at the Reading Sheffield web-site or the whole article below. Your choice! – Best wishes, Chris Hopkins.
Love on the Dole in Sheffield: a Unique Story
Love on the Dole is the story of the Hardcastle family and their neighbours in a specific and poor part of Salford known as Hanky Park. Mr Hardcastle is a miner and Mrs Hardcastle a housewife; their son Harry works first at a pawnshop and is then an apprentice engineer, while their daughter Sally works at a textile mill. Neighbours include the helpful Labour activist and qualified engineer Larry Meath, as well as a group of older women who both help and exploit for their own gain the other inhabitants of Hanky Park. Mr Hardcastle and Harry and then Larry all lose their jobs as the slump bites. The characters represent a working-class society and economy that is always fragile, and which is then further fractured by the consequences of the Depression after 1929 and intensified by the coalition National Government’s cuts to unemployment benefits in 1931.
Walter Greenwood’s novel was a phenomenon when published by Jonathan Cape in 1933: it immediately became a best-seller and was praised by newspapers across the political spectrum for the way in which it drew attention to the worsening situation of the unemployed in already impoverished communities. It sold 46,000 copies by 1940, as well as being much borrowed from public libraries.[i] The West Riding County Council’s 11th Annual Library Report named Greenwood’s novel as one of the most borrowed fiction works in the region, as the Sheffield Daily Independent reported on 28/10/1935. Sheffield’s influential City Librarian, J.P. Lamb, also named Greenwood in a report on the value of fiction (‘classical’ and the more contemporary fiction which he called ‘semi-standard and popular’) in the cities’ libraries in 1936-37:
the semi-standard group includes … scores of modern writers of considerable gifts – Vera Brittain, Ethel Mannin, Russell Green, P. Bottome, E. Boileau and W. Greenwood – for example … they give mental refreshment to highly intelligent and well-read library-borrowers, they are ‘introductory readers’ to those newly finding an interest in reading … they widen vocabulary, extend horizons, stimulate ideas, and often add factual knowledge.[ii]
But in one respect Sheffield was unique in its reception of Love on the Dole. It was the only city in the UK where the entire novel was serialised in a newspaper, nearly two years after its first publication. Between 15th April and 21 June,1935, an episode from the novel was published daily by the Sheffield Daily Independent, with an introduction to the whole serial the week before. The daily publication took place over sixty-seven days and was clearly a substantial commitment of column space and resources – the paper must have paid a considerable fee to the publisher (and/or author) for this best-seller, suggesting confidence that Sheffield readers would want to read every episode (and be more motivated than usual to buy the paper every-day?).
The paper’s readers were warmed up for the forthcoming serialisation every day for five days (9th to 13th April 1935) by short pieces stressing the authenticity, daring and entertainment value of the novel. The first was headlined ‘Realism of Love on the Dole‘ and made the grand claim that the novel was likely to prove ‘one of the most impressive and enthralling serialisations ever published in the pages of a newspaper’ (p. 7). The piece then argued that the story’s power came from both the real-life experience of Greenwood and the way in which this compelled him to become an author:
The story is not a figment of the imagination of a writer who has seen good copy in unemployment, but real life as it has been experienced by the author himself, and has so moved him that it compelled him to enter a new realm – the realm of authorship – so that he could reveal to the world the tragedy of existence now being faced by thousands of men and women who, like himself, are “on the dole” ‘.
The (unsigned) article then promised that readers will be ‘held’ and ‘enthralled’ by the novel, but warns them that they may also be shocked: if the ‘colours are vivid, the outlines are true’ (the same article was republished on the 10th April by the paper). The next introduction was headed ‘Why You Must Read Love on the Dole’ and suggested that responses from Sheffield readers would depend on their own experiences: ‘to many readers this book will come as a startling revelation – others will realise how true it all is’ (11/4/1935, p. 4). On Friday 12th came another reminder that this was an unusual novel which had ‘won fame in a day’ for its ‘unknown author’: ‘you cannot afford to miss any portion of this sensational serial, so if you have not yet ordered ‘the Daily Independent’ to be delivered to you each morning, do so at once’. Finally, on Saturday 13th April readers were reminded that this ‘outspoken novel’ would begin on Monday: ‘one of the most outspoken and sensational documents that has ever appeared as a serial in a newspaper’ (p. 8). The paper was clearly very keen to collect an audience for its investment and/or to promote public awareness of the profound and long-lasting effects of worklessness and poverty (though, as we shall see, this was not unknown territory for the city).
The following week the opening chapters indeed appeared, starting on the 15th April 1935 (on p.11). Slightly oddly, an introduction to each of the main characters, pretty much in the same form as a cast list for a play only appeared on 20, 22 and 24 April (perhaps so anyone who had missed the first chapters could catch up?). Some of the interpretations here are of interest in using descriptions which do not occur in the text of the novel. I think these are the interpretations of an editor or sub-editor of the paper, giving a sense of how one Sheffield reader at least envisaged the characters. Sally is described as ‘a full-lipped belle of the slums’, Mrs Hardcastle as a ‘dour mother of two’, Ned Narkey as the ‘giant, rough and rude libertine of the back alleys’, Harry as one ‘to whom weariness of a drab little life has been realised too soon’, while Larry Meath is said to be a ‘quiet intelligent artisan, with the instincts of a Labour leader’. Finally, what were often referred to in reviews as the ‘chorus’ of older women (Mrs Nattle, Mrs Doorbell and Mrs Jike) are described as ‘part of the human flotsam and jetsam of the district’. The two individual female characters are seen stereotypically and oddly (and more negatively than in many reviews, which see both as mainly heroic), while the older women are seen as more helpless than they are in the novel (they are more properly seen as having a curious if small privilege from drawing pensions and running small and semi-legal private ‘enterprises’). More typically of other reviews of the novel, Ned is seen as an obviously undesirable, sexually unrestrained and brutal type of working-man, Harry as a youth whom the current system has betrayed, and Larry as the best sort of ‘respectable’ self-taught working-class intellectual. The text of the novel was identical to that of the published novel, except that sometimes daily titles for each instalment were added, as well as numerous sub-titles, again presumably by a Sheffield sub-editor. These seem to be added a little inconsistently, and perhaps depended partly on space / type-setting considerations. Some titles are the same as the novel’s original chapter titles, but others, including all the sub-titles, are new additions. So Sheffield Daily Independent readers received the novel via captions such as: ‘Puzzled and Cheated’, ‘His World Upset’, ‘A Million Mysteries’, ‘Paradise Lost’, ‘Travesty of Love’, ‘Where Lovers Meet’, ‘Things is Bad’, ‘Wives Who Go Out to Work’, ‘Beauty in the Slums’, and ‘When a Girl is Moody’. Though the novel already sought to entertain as well as enlighten, these sub-titles do perhaps present the story as even more like popular newspaper or magazine fiction than the original novel, with their quite frequent invitations to engage with mystery, romance and melodrama.
Sheffield was also unique in having the serialisation of the novel and the play version of Love on the Dole in the public eye at the same time. The play adaptation (made by Greenwood with Ronald Gow) was as great a success as the novel when produced in 1935. Two separate companies toured simultaneous productions until 1937 and Greenwood said that by 1940 three million people had seen the play (letter to the Manchester Guardian, 26/2/1940). Productions went to almost every city and most towns in Britain. For example, during 1936 alone their venues (normally for a week of performances) included places such as Barrow, Birmingham, Brighton, Brixton, Cambridge, Cardiff, Douglas (Isle of Man), Eastbourne, East Ham, Edinburgh, Finsbury Park, Folkestone, Gateshead, Hackney, Keighley, Leeds, Lewisham, Liverpool, Luton, Manchester, New Cross, Penge, Plymouth, Poplar, Rotherham, Scarborough, Sunderland, Swansea, Walthamstow, and Woolwich.[iii]
The play came to the Sheffield Empire in April 1935 and again in August that year. The Sheffield Daily Independent noted the ‘coincidence’ that the work was simultaneously on the stage and page in the city, and saw the two different versions as reinforcing each other’s impact, while unmistakably advocating the superiority of the novel version it was serialising:
It is interesting to see these Hanky Park personalities, of whom we are reading each day, come to life on the stage. This tragic picture of unemployment with its leavening of humour is but the outline. The complete canvas is found in the book (23/4/1935, p.6).
The article then went on to argue that the play’s impact in London was bound to differ from its impact in Sheffield. For London audiences, the play had novelty, for while the Capital had not been completely immune to unemployment it had no experience of long-term worklessness, of ‘the abandonment of hope in a poverty-stricken industrial area’. In Sheffield the ‘picture is not so unfamiliar’. A review of the production of the play at the Sheffield Empire published by the Daily Independent on 27 August 1935 also claimed that the city, like others in the north, had an affinity with the circumstances portrayed: ‘a poignant tragedy of the evils of unemployment, true to life in many of our large manufacturing towns.’(p.7). There was a further production of the play at the Attercliffe Palace in May 1939 by a touring repertory company, the Charles Denville Players. A review in the Sheffield Evening Telegraph praised it as a ‘clever performance’ of this ‘pitifully human’ and ‘popular’ play (9/5/1939, p.3).
Sheffield took other kinds of notice too of Love on the Dole. On 29 April 1935 the Daily Independent reported that the play (and there is reference to their serialisation too) had formed the basis for a sermon by Canon A. J. Talbot Easter at St Paul’s church. The Canon argued that the story was the result of ‘bitter experience of life’ and that ‘it did not invite one to draw conclusions but placed certain people before the audience and asked them to understand their point of view’. In fact, he said that the story itself ‘had all the essentials of a sermon’. Thus, the work showed that ‘love on the pictures was not the same as love on the dole’ and the vicar also drew the conclusion that Greenwood implied betting to be ‘a mug’s game’ (p. 7). [iv] The Vicar of St Philip’s in Sheffield (presumably the church formerly on Infirmary Rd/ Penistone Rd) hit the national press when the Daily Mirror reported under the headline ‘Vicar defends Love on the Dole’ that the clergyman had criticised the Sheffield County Court Judge Essenhigh for pronouncing that men on the dole should not marry. The vicar, Reverend G.E. Needham, said that having failed ‘to deprive unemployed men of football and the cinema’, they were now to be deprived of love and marriage (20/2/1939, p.2). The headline implies that Greenwood’s story is so well-known that its themes need no more introduction: it is part of a public conversation about unemployment in which the Sheffield vicar is taking part. The same can be said of a reference to Greenwood’s work by the Sheffield Central Conservative MP on 19 July, 1938, titled: ‘Love on the Dole plea by City MP’ (p. 7). Mr W.W Boulton said that there had been some improvements in unemployment benefit schemes, but called for more to be done for young workless men who had married and were struggling to care for their families adequately on current levels of public assistance.
Love on the Dole was also seen nationally as drawing attention to a number of northern cities which were dealing with the consequences of unemployment. While much local press coverage of the serial and play in Sheffield suggests a place split between those with experience of unemployment and those for whom it is news from another world, one article in the Daily Independent on 13 May 1935 picks up a national story which firmly casts Sheffield as a whole city in distress. Again, the story concerns a clergyman inspired directly by (the play of) Love on the Dole, but this time it is the London-based Reverend Pat McCormick, who in an appeal broadcast by BBC radio from St Martins-in-the Fields, proposed a scheme for southern families to help struggling northern families by ‘adopting’ them. The scheme was to include ‘Sheffield, Newcastle, Hull, York, Carlisle, Oldham, Chesterfield, Darlington, Liverpool, Middlesborough, Manchester, Salford, Gateshead, Warrington, St. Helens, Widnes, and a number of hard-hit areas in South Wales’ (p. 1).
I do not know if the serialisation was the publishing success the Daily Independent‘s editors hoped for, but Love on the Dole seems to have remained a topic of interest in the city in the next few years, with, as we have seen, further press notice. The city certainly suffered from poverty and unemployment in the mid-thirties, and at least until serious rearmament started in 1936, so it is not surprising to find that Greenwood’s novel and play were of interest. Orwell noted in The Road to Wigan Pier in 1936 that ‘towns like Leeds and Sheffield have scores of thousands of “back-to-back’ houses which are all of a condemned type but will remain standing for decades’ (Kindle edition location 698). He also noted that conditions in the city were mixed, partly because of its role in rearmament: ‘Even in Sheffield, which has been doing well for the last year or so, because or wars or rumours of war … the proportion … is one in three workers registered as unemployed’ (location 994). There were significant marches against unemployment and especially the effects of the Means Test in the city in January 1935 and a particularly large demonstration on 6 February of the same year when conflict between the police and a large crowd of up to 100,000 protesters was reported by the Daily Herald (7/2/1935, p.1). The Sheffield Daily Independent naturally also covered the events of the day under the headline: ‘Police Clash with Workless’ (7/2/1935, p.1). Oddly, this echoes the scenes in Love on the Dole where a protest march against the means test also clashes with the police. The Daily Independent reported that the demonstration outside City Hall became violent due to a misunderstanding among the marchers that the City Council had rejected a proposal to seek government approval to reduce benefit cuts in the city. In fact, the Council had just voted to approve this measure and there was a subsequent repayment of some reductions to unemployment benefit in the city on the initiative of the City Council, with the permission of the Ministry of Labour .[v] Publication of the serial suggests the radical and topical sympathies of this widely-read Sheffield paper, as well perhaps as its eye for commercial advantage in giving relatively cheap and wide access to a current best-seller which could very reasonably be seen as being a popular and entertaining, as well as morally, socially and politically serious, work.
[i] Richard Overy, The Morbid Age: Britain and the Crisis of Civilization 1919–1939 (Harmondsworth: Penguin, 2010; first published by Allen Lane, 2009), p. 71. The sales figures come from the University of Reading Special Collection, Jonathan Cape Archive, Mss 2446 (endnote 80 to Overy’s Chapter 2).
[ii] The 80th Annual Sheffield City Libraries Report (1936–37), ‘The Reading of Fiction’, was located and drawn to my attention by Val Hewson – the full report can be read on the Reading Sheffield website: <http://www.readingsheffield.co.uk/the-reading-of-fiction-sheffield-citylibraries-80th-annual-report-1936–37/>, accessed 4 January 2018.
[iii] The list of venues given here is not exhaustive, but all the evidence can be found in the issues of The Stage in its ‘On Tour’ feature; information referred to here is from the 1936 issues for 9/1, 27/2, 5/3, 16/4, 11/5, 25/5, 11/6, 18/6, 16/7, 13/8, 20/8, and 10/9. Accessed via the Entertainment Industry Magazine Archive (online: ProQuest <http://www.proquest.com/products-services/eima.html> accessed 15 May 2016).
[iv] St Paul’s, sited near what is now the Peace Gardens, was an eighteenth-century foundation, sold by the Church of England and demolished in 1937 (see: http://chrishobbs.com/sheffield/stpaulschurchsheffield.htm).
[v] See Stephanie Ward’s book, Unemployment and the State in Britain: the Means Test and Protest in 1930s South Wales and North-Eastern England, Manchester University Press: Manchester, 2013, Kindle edition, locations 4048 and 4230. This account of the protests in Sheffield on 6 February 1935 draws on a booklet published by Sheffield City Libraries in 1985: Bill Moore’s All Out! The Dramatic Story of the Sheffield Demonstration Against Dole Cuts on February 6th 1935. For further detail see also John Stevenson and Chris Cook, The Slump: Britain in the Great Depression (Jonathan Cape 1977; third edition Pearson Education, 2010, Kindle edition Routledge 2013, location 5157).